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eCommerce United Arab Emirates (UAE)

Creating an Engaging, Modern Intranet Experience for 10,000+ Employees at GMG

GMG is one of the top 50 retail enterprises in Dubai operating with over 10,000 employees. They needed a transition from Classic SharePoint to a modern SharePoint experience with intuitive navigation, dynamic content, and visual consistency.

IndustryeCommerce
Tech StackSharePoint Online, SPFx, Power Automate, Microsoft Viva Engage, REST API, PnP JS
CountryUnited Arab Emirates (UAE)
01

The Challenges We Faced Along the Way

Modernizing a SharePoint intranet for 10,000+ employees across a major retail enterprise presented unique challenges requiring both technical expertise and organizational sensitivity:

Outdated Classic SharePoint

The existing Classic SharePoint intranet was visually outdated, difficult to navigate, and lacked the modern features employees expected.

Complex Evolving UI Requirements

UI requirements kept evolving based on stakeholder feedback, requiring the team to adapt quickly without derailing timelines.

High Stakes for 10K+ Employees

With over 10,000 employees depending on the intranet daily, there was zero room for downtime or poor user experience during transition.

Need for Design Iteration Responsiveness

The client required rapid design iterations and quick pivots based on internal feedback from multiple departments.

Tight Deadlines

The project had aggressive deadlines requiring efficient parallel workstreams and clear prioritization of deliverables.

02

Our Primary Approach for This Project

Brainium took an agile, collaborative approach to ensure the intranet redesign met GMG's evolving requirements while staying on schedule:

Collaborative Meetings with GMG Teams

Regular alignment sessions with GMG stakeholders ensured requirements were captured accurately and feedback was incorporated in real time.

Dedicated Team

A dedicated team of UI/UX designers, SharePoint developers, and project coordinators worked exclusively on the GMG intranet project.

Agile Iterations

Sprint-based development with frequent demos enabled continuous feedback loops and rapid course corrections.

Quick Pivot Based on Feedback

The team maintained flexibility to quickly pivot designs and features based on evolving stakeholder requirements.

Focus on Flexibility

Built with extensibility in mind, ensuring GMG's internal teams could manage and update content independently post-launch.

03

Our Primary Solution for This Project

Brainium delivered a complete modern SharePoint intranet experience with the following core components:

SharePoint Online SPFx Power Automate Microsoft Viva Engage REST API PnP JS
Dynamic Home Page

A visually engaging home page with image carousel, quick links, upcoming events, FAQ section, and company announcements.

Employee Engagement Tools

Birthday celebrations, social feed via Viva Engage, new joiner spotlights, and CSR initiative highlights to boost engagement.

Custom Header & Footer with SPFx

Custom-built header and footer using SharePoint Framework extensions for consistent branding across all pages.

SharePoint List Integration

Dynamic content driven by SharePoint Lists for easy self-service updates by GMG's internal content teams.

Power Automate for Viva Engage

Automated workflows using Power Automate to sync content between SharePoint and Microsoft Viva Engage social feeds.

Mobile-Responsive Design

Fully responsive design ensuring a seamless experience across desktop, tablet, and mobile devices for all 10,000+ employees.

04

Results

The modernized intranet delivered transformative results for GMG's internal communication and employee experience.

60% Boost in Employee Productivity

Streamlined navigation and self-service content access significantly reduced time spent searching for information.

Modern Engaging Digital Workspace

A visually appealing, interactive intranet replaced the outdated Classic SharePoint, boosting employee satisfaction.

Streamlined Internal Communication

Integrated social feeds, announcements, and event calendars centralized internal communications in one platform.

Self-Service Content Updates

SharePoint List-driven content allows GMG's teams to update intranet content independently without developer involvement.

Hear From Our Client Their Experience Partnering With Us

We loved working with Brainium on this project. The developers understood the assignment from the get-go.

Carrie Mahoney

Transforming the Digital Workplace at GMG

GMG trusted Brainium and the team delivered, transforming the outdated intranet into a modern, engaging digital workspace. By leveraging SharePoint Online, SPFx, Power Automate, and Microsoft Viva Engage, Brainium created an intranet experience that connects over 10,000 employees, streamlines internal communication, and empowers content teams with self-service tools. The result is a digital workplace that employees actually want to use every day.

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